Google Shopping product feed — Feeds that promise what your shop promises

What is a product feed?

A product feed is a file of your products that Google Merchant Center and Meta's catalog read in: title, description, price, availability, image, link, brand, GTIN, shipping and delivery time. The feed decides which products can appear in Google Shopping and in ads on Facebook and Instagram, and what the ad promises the customer.

A feed that is just an export of the whole catalog does the job technically, but does not control what gets advertised. Low-margin products take budget, products with missing details are disapproved, and shipping cost and delivery time do not always match the shop.

Why the feed needs to follow your catalog

For a retailer working with supplier data, the range changes all the time: prices, stock levels, new items and discontinued ones. The feed has to follow every change, or it advertises products that cannot be bought, or at the wrong price.

In Ecombooster the feed is built straight from the same catalog that is synced to your shop. Prices, stock and delivery times therefore come from the same source the shop shows, and the feed follows the shop's rules for what can be ordered.

How product feeds work in Ecombooster

Each feed, one for Google and one for Meta, has its own settings. The feed runs in five steps:

• Selection. The feed starts from products that can be bought in your shop, in your own stock or orderable from a supplier. Individual products can be kept out.
• Rules. A lowest price, a minimum margin in currency or percent, and title words to exclude decide which products are advertised. Everyone in your company can edit the rules.
• Shipping and delivery time. Shipping cost is set per country, with an optional free-shipping threshold. The Google feed takes handling time from the same stock status your shop shows, so the ad promises the same delivery time as the shop.
• Identifiers. GTIN and MPN are included. Composite products go out as bundles, see composite products.
• Report. Every run is saved with a report showing how many products dropped out at each step and why. Products missing required fields open straight in the product list, where they can be fixed in bulk with product management or AI-generated descriptions.

Who is it for?

Product feeds suit retailers who advertise in Google Shopping or on Meta and have a range that changes often, typically with products from several suppliers. The larger the range, the more it matters that rules handle the selection and that the report shows where products drop out.

If you only have a handful of products and a feed that already works from your ecommerce platform, the gain is smaller. The add-on makes the biggest difference when your catalog is already managed in Ecombooster, since the feed builds on the same data.

To follow how products perform in Merchant Center and Google Ads as well, see SEO & Marketing Hub.

Example: from catalog to Google Shopping

A shop sells tools and accessories from several suppliers. In the Google feed they set a lowest price so small consumables are not advertised, a minimum margin so the budget goes to products that pay, and exclude words such as "spare part" from titles.

Shipping cost is set for Sweden, Norway and Finland with a free-shipping threshold. A product in the shop's own stock gets the shop's short delivery time in the feed, while a product ordered in from a supplier gets the longer time the shop shows for it.

After the night's run, the report shows that a number of products dropped out because the brand is missing. One click opens them in the product list, the brand is filled in, and on the next run they are in the feed.

Frequently asked questions